Websites for Tradies
Need a Tradie Website for your Business?
An online presence is important for any business but is especially helpful for tradies to establish trust and demonstrate their skill to potential clients. In an age where we have near constant connection with the internet it is easier than ever for people looking for a tradesman to compare options and make an informed decision on who they’ll get to do their work. It is important to tailor your presence to match the calls and enquiries that YOU want to get so that you are the best choice in the area that you excel in.
Web Design Package for Trades People
Word of mouth is still the best referral source for tradies today. But the next step in 91% of cases is to look you up online to research if you’re the right fit for them. What shows in a search for your business? Does it highlight your work and do you justice? Or is there room for improvement? With a custom website design you have the most control over what potential clients see about you. This acts as your centralised online hub that everything links back to, strengthening your Search Engine Optimisation (SEO).
Once your website is live you can use Local Area Marketing & set up Directory Listings to ensure consistency online. When going through your directory listings be sure to check that you’re managing your Google Business Profile listing and that the information is current and correct. You should also consider if Social Media like Facebook, Instagram, LinkedIn, and Pinterest are right for your business.
All of these, in conjunction with word of mouth, gives you a full presence giving potential clients more ways to find you as well as cementing you as a strong company with expertise in your field.
Tradies Websites Examples
We redesigned the website to modernise its look and drive more conversions for their shopfitting services in Melbourne.
The redesign of the Illusion Flyscreens & Security Doors website was primarily focused on enhancing its search engine optimisation (SEO) and overall user experience.
DL Stocks Electrical's vision for their new website was clear: to create a digital space that mirrored the professionalism, expertise, and warmth that defines their in-person service.
Baycity Property Group needed to gain an online presence and start getting more enquiries about the work they want to get.
The new website for Ausland builds on our Project Showcase and makes use of amazing imagery to capture the scope and quality of their work.
The team at Adecca needed a new website that properly reflected the architectural homes they work on.
Website Features That Benefit Tradies
From years of experience building websites for tradies there are some features that we have developed to make it easy to attract the right leads and for you to run your business.
Project Showcase and Galleries
People are visual and want to see the kind of work and quality that you do before they make a decision to use your services. In short, you want to highlight the projects that are similar to the work you want to get.
There are many ways to layout these galleries:
A showcase that can be filtered by service (image of: Electric Scheele)
A showcase that can display multiple curated images (image of: Impact Design Consultants)
An individual gallery for each project with some information (image of: Hawker Roofing)
Several galleries across the site divided into the service or material (image of: Adecca)
Thinking about adding a Project Showcase to your site?
Blogs
A blog is one of the best ways that you can position yourself as an expert in your field. It allows you to display your knowledge and gives the impression that if you can write about (or talk about on video) a topic you know what you’re saying. (image of: Dodge Cabinets)
Thinking about adding a Blog to your site?
Meet the Team
By listing and providing images of your team on your website you appear more human and more trustworthy to your potential clients. This is especially important if you’re targeting residential clients as they need to be comfortable having you in their house. Keep your images consistent and you have an added professionalism that indicates a unity within your team. (image of: Ink Block)
Thinking about adding a Meet the Team Page to your site?
File Uploads
Having a file upload on your contact forms makes it easier on both your potential clients and you.
There are two main ways that a file upload can be used to increase value to your website:
Potential clients can show you the scale of the work needed through attaching images so you can get a more accurate quote to them without having to go and physically see the site. (image of: Illusion Flyscreens)
Having a resume upload on a ‘careers’ page to make expanding your business an easy task for you. (image of: Voltz Electrical & Data)
Thinking about adding a File Uploader to your site?
Service Area Map
Show potential clients if you’ll come out to them with a Service Area Map covering where you’ll accept jobs from. Combine this with a list of the main suburbs and areas in the footer and you get an increase in Local Area Marketing from people searching for a specific suburb near them. This minimises the emails and calls asking if you cover a specific suburb so you can focus on the serious enquiries which convert into work for you and your team. (image of: Waterline Pool Barrier Inspections)
Thinking about adding a Service Area Map to your site?
Smart Testimonials
Make your life easy by having smart testimonials set up on your website so that only relevant testimonials are displayed at any one time. Instead of having a single page with all your testimonials or having to manually manage them on different services page have the relevant testimonials show at random on the pages they belong. If your page is talking about your expertise in commercial work you want the testimonial being shown to back up what your content says. (image of: Illusion Flyscreens)
Thinking about adding Smart Testimonials to your site?
Logo Displays
Show potential clients and work partners the kinds of companies you’ve worked with or what accreditations you have.
There are two main ways that logo displays can be used to increase value to your website:
If potential clients see you’ve worked with someone similar before they are given assurance that you have experience and know what you’re doing. (image of: Voltz Electrical & Data)
Many credentials have an associated logo or badge that you can display on your site. This gives potential clients an easily scannable visual of the work you're accredited to do (Image of: Walltech Electrical & Data)
Thinking about adding Logo Displays to your site?
Why build your website with WEB IDEAS
Working with the team at WEB IDEAS gives you the knowledge and support that you need to keep your online presence best reflecting who you are to your target market. With years of experience working with Tradies of all kinds we have the knowledge to guide you through the creation of your website ensuring that the design, images, and content all match the message you want to give and attract the right clients for you. We will continue to be there to help with any changes or updates you need for years to come so that even as your business grows and evolves, you can be sure that your online presence can grow with you.
If you want to get better leads that are more likely to convert Contact Us today to find out how we can help you make the most of your online presence.
