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What is Internet Marketing?

The Internet is a new marketplace. More and more people are using it every day to research, find and purchase products and services. Can they find yours?

The key to success for your online business is how easily your product can be found by prospective customers. Internet Marketing is the application of traditional marketing principles to the Internet as a medium to maximize the visibility of you and your product.

How does Internet Marketing Work?

There are many aspects to Internet Marketing, but a cornerstone is harnessing the power of the Search Engines. These are used to find things online and  produce results based on rules. These rules are extremely complex and are not well understood by most people, even most web designers.  Search Engine Optimisation takes into account these rules, and enhances your position in the search engine results.

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