Pay per click advertising connects you with new customers at the precise moment they are looking for your products or services within an internet search engine.
You create your own ads, choose keywords to help match your ads to your audience and pay only when someone clicks on them.
For example, in the Google AdWords programme, the cost of your campaigns really depends on you - how much you are willing to pay and how well you know your audience. It all boils down to knowing your own goals and letting us know what they are.
There is a nominal, one-time activation fee for Google AdWords. After that, you pay only for clicks on your keyword-targeted AdWords ads, which you can control by telling Google how much you are willing to pay per click and per day.