One of the single most important influences for any online business venture
are Search Engines. The search engines are how people find your
website and, more importantly, what your website is offering
online.
Search Engines
The most popular search engines today are:Google, Yahoo, MSN, AOL, Ask Jeeves, Overture, InfoSpace, Netscape, AltaVista, Lycos, EarthLink, LookSmart.
These search engines account for around 99% of all search traffic on the web
and as such represent the most important place to have good search results.
Search Results
When people enter search terms (or key words) into a search engine they get
search results. With over 3 billion pages on the web to choose from, the search
engine will rank the results according to complex algorithms that place what the
search engine thinks is the most relevant at the top of the results.
The aim is that your website pages are highly placed in these results, which
will correspond to a huge increase in traffic and business.
Key Word Selection
The search terms people use to find things on the search engines are referred
to as Key Words. Finding the right key words is a vital step in preparing your
site for Search Engine Optimisation.
Need more detail?
Given every site is different we cannot outline every possible facet of
search engine optimisation. We offer a consulting service which will provide you
with a detailed proposal for your consideration. If you need help implementing
our recommendations, we also provide a Web Design service
| 
