How Can I Turn My Website Landing Page into a Digital and Print Brochure?

Businesses need marketing materials that work both online and offline. One of the smartest ways to do this is by repurposing one of your website landing pages into a professional digital and print brochure.

This approach maximises the value of content you’ve already created, ensures consistency across channels, and saves time compared to starting from scratch.

Why Use a Landing Page as a Brochure?

Your landing pages are often crafted to highlight your services, products, or special offers with a clear structure, engaging visuals, and persuasive calls to action. These same qualities make them perfect foundations for brochures. By adapting the page design and copy, you can easily create:

• Digital brochures for emailing, embedding on your site, or sharing in proposals

• Print brochures for in-person meetings, events, industry magazine inserts or direct mail-outs

This creates a seamless brand experience no matter how potential customers interact with your business.

Step 1: Choose the Right Landing Page

Not every page is brochure-ready. Select a landing page that already:

• Focuses on a single service, product, or campaign
• Has strong, benefits-driven copy
• Uses engaging images or graphics
• Features testimonials or social proof

Pages built around your core offering (such as a “Services” or “Featured Product” page) are excellent starting points.

Step 2: Refine the Content for Brochure Format

A brochure needs to be punchy and easy to skim. When adapting your landing page content:

• Shorten text blocks into concise, impactful statements
• Highlight benefits over features
• Use bullet points for clarity
• Include testimonials, stats, or case studies for credibility
• Maintain your call to action (e.g., “Contact us today” or “Book a consultation”)

Remember, print brochures have limited space, so prioritise what matters most to your audience.

Step 3: Design for Both Digital and Print

A good brochure design should translate well across mediums:

• Digital version: Make it interactive with clickable links, embedded videos, or forms. Save as a PDF for easy sharing.

• Print version: Ensure high-resolution images and correct colour profiles (CMYK for print, RGB for digital). Stick to standard sizes like A4 or tri-fold for cost-effective printing.

Tools like Canva or Adobe InDesign can help create layouts that align with your brand identity.

Step 4: Repurpose Across Channels

Once your brochure is ready, put it to work:

• Digital marketing: Attach to email campaigns, make it downloadable on your website, or share via LinkedIn.

• Print distribution: Use at trade shows, leave behind at meetings, collaborate with industry magazines to be included as inserts or mail to targeted prospects.

This multiplies the return on your original landing page investment while giving your sales team a tangible tool to support conversations.

Benefits of This Approach

• Consistency: Your website and brochures tell the same story

• Efficiency: Reuse existing content instead of starting from scratch

• Versatility: One brochure works across both digital and print channels

• Professionalism: Creates a polished brand impression online and offline

Final Thoughts

Turning a landing page into a digital and print brochure is a smart, cost-effective way to extend the value of your marketing content. With minimal adjustments, you can create a resource that works across multiple channels, helping you reach more people, build trust, and drive action.

Need help designing a brochure that’s consistent with your website?

Get in touch with our team today to discuss how we can repurpose your landing pages into professional brochures that win business.