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Optimising E-commerce Categories for SEO: A Guide to Boosting Your Online Visibility
In the world of e-commerce websites, categories play a pivotal role in organising products and guiding customers through your website. However, their importance extends far beyond just user experience – they’re also a critical element of your site’s SEO strategy. By optimising your e-commerce categories for search engines, you can improve your website’s visibility, attract more organic traffic, and ultimately increase sales. Here’s how to effectively optimise your e-commerce categories for SEO.
How Can I Turn My Website Landing Page into a Digital and Print Brochure?
Turn your website landing page into a digital and print brochure to maximise content and boost your marketing reach.
The SEO Impact of Broken Links Explained
As a website ages, links can break when the URLs they point to are changed or removed. Learn about how this effects SEO and user trust, as well as how to identify, fix, and prevent them.
Custom Matting – eCommerce for Printed Mats
We designed a clean, easy-to-navigate website for Custom Matting, a Melbourne-based family business. The new site allows customers to upload photos when ordering products.
Turn Your Skills into Sales: How to Sell PDF Documents Online
Learn how to package your knowledge into high-value PDF downloads and sell them online. Step-by-step tips for creation, pricing, and marketing your digital products.
E-Commerce Checklist: 8 Things You Need to Know Before You Launch
Follow our complete checklist for successful ecommerce website development. From product details to shipping, payments, SEO, and testing -get your store launch-ready.
Wanzl Australia - Integrated E-Commerce Platform
We designed and developed a fully integrated e-commerce platform for Wanzl Australia, connecting their online store with real-time warehouse inventory and shipping providers.
Manage Your Domain or Outsource?
Learn about what goes into managing a domain and the pros and cons of doing it yourself or paying someone else to.
A Guide to Address Autocomplete for Your Website
Address Autocomplete is beneficial for both businesses and users by keeping the data consistent, forms faster to fill out, and minimising issues with delivery.
Project Launch: Intercolour Windows Website
We designed a new website for Intercolour Windows showcasing their dual-colour aluminium window frame treatment, now available for Melbourne homes & builders.
What Are the Benefits of Optimising eCommerce Categories?
Discover how optimising your eCommerce category pages can boost SEO, improve user experience, and increase conversions. Learn the key benefits today.
Improving Customer Satisfaction with Online Booking
Improve customer satisfaction with a seamless online booking experience. Discover 8 practical tips to streamline your booking process and boost loyalty.
Urban College Website Redesign
Urban College’s new website features a modern design and updated content to reflect their refreshed name, values, and student-focused mission.
What Are Broken Links and Why Do They Matter?
Broken links can harm your website’s SEO, user experience, and credibility. Learn what they are, why they happen, and how to fix them.
Using Social Media to Drive Sales: Strategies That Work
Want to turn likes into leads? Discover how to use social media to drive real sales with smart strategies that engage, convert, and grow your business.
CarpeDiem Solutions Website Redesign
We recently partnered with CarpeDiem Solutions to create a new website that accurately reflects their service offering.
How Should You Send Files to Us for Updates?
Learn the best file types to use and how to send them for efficient website updates and support requests.
A Guide to Common Abbreviations in eCommerce
To help you navigate the landscape of industry jargon, we’ve put together a guide to 15 of the most common eCommerce abbreviations and what they mean.
Custom vs. Off-the-Shelf eCommerce Platforms: Which Is Right for You?
Explore the pros and cons of custom vs. off-the-shelf eCommerce platforms. Learn why investing in a custom eCommerce website design can set your business apart and drive long-term growth.
How a Professionally Designed Website Can Improve Your Google Ranking
Discover how a professionally designed website - with mobile responsiveness, SEO best practices, and secure local-based hosting - can boost your Google ranking and drive business growth.
Why Is Contact Information Important on a Website?
Discover why clear contact information is essential for your content management website. Improve trust, conversions, mobile usability, and search engine optimisation.
New Website Development for Cooling Tower Plastics
We designed and developed a new website for Cooling Tower Plastics to showcase their specialist products through a modern, mobile-responsive layout with easy navigation and service-focused content.
The Ultimate Guide to Evergreen Content for Your Website
Discover how to create evergreen content that drives long-term traffic, boosts SEO, and keeps your website relevant and valuable all year round.
Should I Invest in Google Ads or SEO?
Learn about the pros and cons of Google Ads and SEO to find out which one is worth investing your time and money into.
The Crucial Role of Security in E-commerce Websites
For e-commerce businesses, ensuring robust security isn’t just a technical necessity—it’s a vital component of maintaining customer trust and safeguarding your business.
Is .au Better Than .com.au?
Both .au and .com.au have their advantages, and the best choice depends on your goals. Ultimately, many businesses may benefit from registering both versions to protect their brand and maximise online presence.
A Guide to Loss Leader Products: How Strategic Discounts Can Drive Profits
Discover how loss leader products can attract customers, boost sales, and drive long-term profits with strategic pricing and smart bundling techniques.
Surface Interiors Website Redesign
We redesigned the website to modernise its look and drive more conversions for their shopfitting services in Melbourne.
What Makes a Website Development Expert?
With an ever-growing demand for high-quality web experiences, the role of a website development expert has become increasingly critical.
The Power of Professional Association Software and Website Integration
By utilising membership software and proper website integration, associations can provide a more efficient and engaging experience for members while improving internal processes.
Built Assess New Website Design
We partnered with Built Assess to deliver a sleek and functional new website that aligns seamlessly with their business objectives.
What is Membership Database Software?
Whether you're running a nonprofit, a club, or a professional association, this type of software helps streamline administrative tasks, improve member engagement, and ensure data security.
Online Subscription Ideas for Your Business in 2025
With the rise of digital transformation, subscription models have expanded beyond traditional magazines and streaming services.
What is the Difference Between the RRP and the Discount Price?
This blog post will explore the key differences between RRP and discount pricing, explaining their purpose and impact on both consumers and businesses.
A Guide to Online Booking Systems for Business
Learn more about the different types of booking systems available and the key features to look for, as well as real-world examples.
What Are 301 Redirects?
Discover what 301 redirects are, why they’re essential for SEO, and how we set them up on servers when a URL is changed.
Creating a Website Content Strategy: A Step-by-Step Guide
Learn how to create a successful website content strategy with this step-by-step guide. Discover key steps to plan, organise, and optimise content that drives traffic and engages your audience.
Unlocking SEO Success: What is The Importance of Search Intent?
Discover how aligning your content with search intent can boost your SEO success. Learn the types of search intent and strategies to optimise content for higher rankings and better engagement.
The Importance of Simplifying Decision-Making
Learn about Hick's Law and the Paradox of Choice and how they influence a user's experience.
