Be the Problem Magnet: Write Content That Solves Your Clients' Problems
What problem does your client have? Whatever it is, they are looking for a solution online.
Think about it - when you have a problem yourself, what do you type into Google? That’s exactly what your client is doing.
Attract problems, so you can solve them.
So two questions for you:
- On your website, do you have the exact words your potential client is typing in to describe their problem? Google does word-matching to find the best website match for any given search – you want that to be you. Page headings and blog titles are a great way to add this specific content to your website.
- Does your website TALK directly to your potential client about their problem and how you solve it? Paint a success story – describe the problem and the outcome you delivered.
Think about your target client and WHY they are on your website. They are there for a reason – are you answering this need?