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Why you need a Call To Action on all your webpages

Download, Subscribe, Add to Cart website call to action buttons

Imagine - your ideal client is on your website and they see you fix their problem. They think you may be a good fit for them.  So what do they do next?


The guaranteed way to improve your action rate is to TELL them to do something – anything! 

It is amazing how many people do just as they are told, such as:

  • book now
  • download
  • call
  • request a quote
  • buy
  • sign up

Don’t imply, don’t ask, be blatantly blunt and TELL them what to do next.  By making this a logical next step for your ideal client, you encourage them to continue engaging with you.

Here are some examples of webpages which clearly tell their visitors what to do:

1. Get a quote

CGIB Insurance has a 'get a quote now' button on all key product pages. 

<a href=Webpage highlighting 'Get a Quote' box" src="/uploads/images/51/get-a-quote-copy.png" style="border-style:solid; border-width:1px; margin:10px" />

2. Add to cart

Livos Australia use prominent yellow 'Add to cart' buttons on their product pages. 

Buy Now Button

3. Sign-up

Braza encourage visitors to subscribe to their newsletter with a 'subscribe' button on the homepage.

<a href=Webpage with Sign-up as a call to action" src="/uploads/images/53/sign-up-copy.png" style="border-style:solid; border-width:1px; height:384px; margin:10px; width:600px" />

Review your Call to Action on each and every page of your website.  Is it clear?  Is it logical?  Is it the correct next step for your client?

Remember – telling someone HOW to do business with you is very reassuring and encourages exactly that. 

Need help with your website content? Get in touch - 03 8873 0000.

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