When you’re searching for a service in Google how often do you add “near me” or “Your Suburb” on the end? If you do this you’re not alone. Since 2016 this is an ever increasing addition to searches as geolocation technology gets better. Google even likes to go one step further and prioritises showing you results that are located near you, wherever possible. Your business can use this to your advantage with Local Area Marketing (LAM).
Google My Business is one of the most powerful tools in Local Area Marketing and is one of the first things someone sees when they search for you on Google! ESPECIALLY on mobile as it is THE first thing people see when searching your business name. As a listing, Google gathers information about your business from wherever it can. This includes old addresses and phone numbers which you don’t want to display.
By putting relevant information online, you help your customers answer their own questions, so they ring you with a more specific request. This is an information website - it helps your customers relate to you more closely.