Information Website: means your customers call you with better questions?
By having a relevant information website, you help your customers answer their own questions, so they ring you with a more specific request. This is an information website - it helps your customers relate to you more closely.
What sort of information can you provide?
- Contact information - so people can connect
- contact email form
- Google Map
- request a quote or appointment
- social media links
- What you actually do
- Who you do it for
- Where you do it
- Credentials - associations, registrations, experience, testimonials.
And that's the sum of it. People want to know who they are dealing with. Whether you have a tradie website or a online store.
The statistics show that 91% of people check out a local business online before they use their services. They are looking for consistency of information - they want to see you are real, you do what they need done and you do it for people like them.
I don't want a commercial plumber to fix my tap at home - I need a residential plumber who works in my area, who can come when I need him. That's what I am looking for on his website - is he the right match for me?
That's what your website is for - to build your connection with your ideal customer and to show you want them to make contact with you; you are the right business for them to deal with.