KB Seafood Website Redesign

We recently partnered with KB Seafood to deliver a fresh new website that reflects their position as one of Australia’s leading seafood suppliers. The redesign focused on making the site more engaging for consumers while ensuring a seamless navigation experience for all users.

Mega Menu Navigation

To help customers quickly find what they’re looking for, we introduced a detailed mega menu. This allows visitors to explore the full breadth of KB Seafood’s offerings at a glance — from their product categories to their recipes, tips, and the latest news.

Brand Storytelling and Content Highlights

We integrated their brands, news, recipes and cooking tips directly into the homepage, giving visitors easy access to fresh ideas and inspiration while reinforcing KB’s strong industry presence.

Retail Focus with New Business Alignment

The new site places a stronger emphasis on retail products, ensuring customers can quickly see the quality seafood available on shelves across the country. At the same time, food service customers are directed to KB Blue Wave, the new arm of the business dedicated to handling the entertainment and food service industries. 

The Result

The redesigned website is not only more visually appealing but also smarter, more functional, and better aligned with KB Seafood’s business goals. With intuitive navigation, compelling content, and clear pathways for retail and food service customers, the new site positions KB Seafood as a trusted leader for both home cooks and industry professionals.