What our customers say:

I would like to sincerely thank  everyone at Web-Ideas for the professionalism, experience and support that you have provided to Benalla Rural City Council and Advancing Country Towns Benalla in the development of the Benalla Services database/website. In particular I would like to applaud Kim's dedication and commitment to getting the project completed on time and (almost) on budget.
She exhibited extraordinary patience in dealing with some unexpected changes throughout the development process and this helped to keep the large number of people interested in the database engaged and convinced that we would achieve what we set out to do.

Judy - Benalla Rural City Council

Continue reading

Online Local Area Marketing

Online Local Area Marketing

Online Local Area Marketing positions your business in a local area and helps you rank well for a geographic location.  This is invaluable in getting the right customers to your website. 

This is used by Google in search results – if you are looking for a local business, such as a dentist, Google knows where you are located geographically and lists dentists that are near to you.  It is no use listing dentists in New York, USA, if you are based in Melbourne, Australia.

Sometimes Google gets this wrong.  You can help ‘locate’ your business with a variety of strategies.  These include correct and consistent information in a variety of Directory Listings, along with appropriate Social Media pages.

What’s a Directory Listing?

These are massive websites that collect business data about every business they encounter online.  They then sell advertising and premium listings to make money. 

It is quite likely your business details exist on a number of these sites already.  It is also quite likely these details are incomplete or even incorrect.  It is up to you to correct this information.  The Directory site won’t correct it unless a request is put to them.

Why bother?  Because consistent information from a number of different websites tells Google that your business is genuine and worth promoting.  This moves your business up in the search engine rankings. 

How do you do it?  Every listing has instructions on how to request changes.  These are sometimes hard to follow and always require followup to confirm the requested changes have been made.

Examples of Directory Listings

Examples of Directory Listings are Google My Business (the red flag on a Google Map in searches), True Local, Start Local, Yellow Pages, WOMO and a range of others.  Some are industry specific.  Our recommendation is to list on at least 10 directory sites. 

Examples of Social Media

Examples of Social Media are Google My Business (Google crosses categories!), You Tube, Linked In, Facebook, Twitter, Pinterest and Instagram, to name a few.  Which ones suit your business model and your audience?  Is it worth your time and effort to have a presence?  Remember, with Social Media, to be effective you need to be consistent and regular.  It is a way to engage with your audience, so you need to respond to comments made.     

Is Local Area Marketing right for you? 

We are very happy to help you with this.  Call us on 03 8873 0000 or Request a Quote here.

Request a Quote