What our customers say:

From the moment I engaged with Raie from Web-Ideas for my new website I knew I had the right business to implement my vision to bring Beyond the Lens Tours to life in a digital format. Raie was so engaging with a wealth of knowledge not only for the website but for other small business aspects for a new start-up that it was really pleasing to have someone who understood our needs. It was important to have the website really showcase the Lofoten region in all its stunning beauty and when the design team of Carina, Nikky and the build team took our vision from words on paper to the stunning end result of our live website we couldn’t have been more thrilled or excited with the outcome. I cannot recommend Web-Ideas highly enough for their vision, patience and excellent service from all members of their team, they nailed our vision and brought it spectacularly to life! Nothing was too small or trivial to achieve our amazing website. We love it beyond words. Thank you, Web-Ideas, as we continue on our journey together

Karen - Beyond the Lens Tours Pty Ltd

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Online Local Area Marketing

Online Local Area Marketing

Online Local Area Marketing positions your business in a local area and helps you rank well for a geographic location.  This is invaluable in getting the right customers to your website. 

This is used by Google in search results – if you are looking for a local business, such as a dentist, Google knows where you are located geographically and lists dentists that are near to you.  It is no use listing dentists in New York, USA, if you are based in Melbourne, Australia.

Sometimes Google gets this wrong.  You can help ‘locate’ your business with a variety of strategies.  These include correct and consistent information in a variety of Directory Listings, along with appropriate Social Media pages.

What’s a Directory Listing?

These are massive websites that collect business data about every business they encounter online.  They then sell advertising and premium listings to make money. 

It is quite likely your business details exist on a number of these sites already.  It is also quite likely these details are incomplete or even incorrect.  It is up to you to correct this information.  The Directory site won’t correct it unless a request is put to them.

Why bother?  Because consistent information from a number of different websites tells Google that your business is genuine and worth promoting.  This moves your business up in the search engine rankings. 

How do you do it?  Every listing has instructions on how to request changes.  These are sometimes hard to follow and always require followup to confirm the requested changes have been made.

Examples of Directory Listings

Examples of Directory Listings are Google My Business (the red flag on a Google Map in searches), True Local, Start Local, Yellow Pages, WOMO and a range of others.  Some are industry specific.  Our recommendation is to list on at least 10 directory sites. 

Examples of Social Media

Examples of Social Media are Google My Business (Google crosses categories!), You Tube, Linked In, Facebook, Twitter, Pinterest and Instagram, to name a few.  Which ones suit your business model and your audience?  Is it worth your time and effort to have a presence?  Remember, with Social Media, to be effective you need to be consistent and regular.  It is a way to engage with your audience, so you need to respond to comments made.     

Is Local Area Marketing right for you? 

We are very happy to help you with this.  Call us on 03 8873 0000 or Request a Quote here.

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