What our customers say:

Web ideas were the ideal partners to work with for the re-design and development of our new website. After considering a number of providers we were very pleased to have the opportunity to meet and talk with Raie who took the time to understand our business, our customers and objectives. As a small business, we were looking to engage with a company that specifically understood the needs of a small business which was demonstrated in not only a competitive price, but a high level of customer service and some welcomed guidance along the way.

After out initial discussion with Raie, the design phase was handed to Carina, who provided a design that exceeded the directors expectations. Throughout this process we were in constant contact with Carina, who continually provided suggestions and feedback to ensure our business objectives would be met. 

We are delighted with our new website and very appreciative of the customer service that was provided to us by Web Ideas. Thank you, and we would have no hesitation to recommend Web ideas to any prospective business looking for website services.

Noel - American Athletic Scholarships

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Online Local Area Marketing

Online Local Area Marketing

Online Local Area Marketing positions your business in a local area and helps you rank well for a geographic location.  This is invaluable in getting the right customers to your website. 

This is used by Google in search results – if you are looking for a local business, such as a dentist, Google knows where you are located geographically and lists dentists that are near to you.  It is no use listing dentists in New York, USA, if you are based in Melbourne, Australia.

Sometimes Google gets this wrong.  You can help ‘locate’ your business with a variety of strategies.  These include correct and consistent information in a variety of Directory Listings, along with appropriate Social Media pages.

What’s a Directory Listing?

These are massive websites that collect business data about every business they encounter online.  They then sell advertising and premium listings to make money. 

It is quite likely your business details exist on a number of these sites already.  It is also quite likely these details are incomplete or even incorrect.  It is up to you to correct this information.  The Directory site won’t correct it unless a request is put to them.

Why bother?  Because consistent information from a number of different websites tells Google that your business is genuine and worth promoting.  This moves your business up in the search engine rankings. 

How do you do it?  Every listing has instructions on how to request changes.  These are sometimes hard to follow and always require followup to confirm the requested changes have been made.

Examples of Directory Listings

Examples of Directory Listings are Google My Business (the red flag on a Google Map in searches), True Local, Start Local, Yellow Pages, WOMO and a range of others.  Some are industry specific.  Our recommendation is to list on at least 10 directory sites. 

Examples of Social Media

Examples of Social Media are Google My Business (Google crosses categories!), You Tube, Linked In, Facebook, Twitter, Pinterest and Instagram, to name a few.  Which ones suit your business model and your audience?  Is it worth your time and effort to have a presence?  Remember, with Social Media, to be effective you need to be consistent and regular.  It is a way to engage with your audience, so you need to respond to comments made.     

Is Local Area Marketing right for you? 

We are very happy to help you with this.  Call us on 03 8873 0000 or Request a Quote here.

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