Responsive Web Design

A responsive website is a Mobile Friendly web site.  It displays and navigates well on different screen sizes.  So on your mobile, there is a single column of content, images are resized, there is a click menu for navigation and the phone number can be called directly, whilst on your desktop there is a wide layout, multiple columns for text, large images and mouse roll-over navigation.  The tablet has an in between experience.  The website recognises the viewing device and adjusts the website content accordingly.

Why is this important?

• Firstly, with mobile usage of the internet rapidly increasing each year, you are doing your customers a favour.  It is much easier to navigate a mobile-friendly website on a mobile device, so customers are likely to stay on the site longer and complete their enquiry or their purchase.
• Secondly, Google likes to give its searchers the best experience possible.  When you Google a topic on your mobile, a mobile-friendly website will be shown in the results ahead of a website that is not mobile-friendly.  Therefore, if your website is mobile friendly and your competitors isn’t, yours will show up in the search engine and theirs won’t. 

Is there a choice?  NO!  All our new website builds are for mobile-responsive websites.  It is that important.  There are 21 million smart phones in Australia in 2016 – that’s a saturation of 96%.  There is no going back – make your website mobile-friendly!  

Want to know more?  Call us on 03 8873 0000 or Request a Quote here:

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