Web Ideas Blog

All About Google My Business

Man looking at Web Ideas' Google My Business Page

Google My Business is one of the most powerful tools in Local Area Marketing and is one of the first things someone sees when they search for you on Google! ESPECIALLY on mobile as it is THE first thing people see when searching your business name. As a listing, Google gathers information about your business from wherever it can. This includes old addresses and phone numbers which you don’t want to display.

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( Posted in: Digital Marketing )

Design Element Showcase | Headers

Design Element Showcase | Headers

We have 4 styles of header that we use when building our custom websites: Original; Original Plus; Slimline; Slimline Plus.

We work with you and ensure that your web design works for you

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( Posted in: Responsive Web Design )

Local Area Marketing: What is it?

Local Area Marketing

When you’re searching for a service in Google how often do you add “near me” or “Your Suburb” on the end? If you do this you’re not alone. Since 2016 this is an ever increasing addition to searches as geolocation technology gets better. Google even likes to go one step further and prioritises showing you results that are located near you, wherever possible. Your business can use this to your advantage with Local Area Marketing (LAM).

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( Posted in: Digital Marketing )

Mobile Friendly vs Mobile Responsive Web Design

Mobile Friendly vs Mobile Responsive Web Design

We all know by now that your website needs to work well on mobile devices (if you haven’t yet, have a read about why your website needs to work on mobile) and there are two paths this can lead you: mobile friendly; and mobile responsive.

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( Posted in: Responsive Web Design )

5 reasons your website NEEDS to work on mobile

5 reasons your website NEEDS to work on mobile

This is something that you’ve heard before. And then again. And Again. And Again.

Why do you keep hearing it?

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( Posted in: Responsive Web Design )

Website Functionality Video

Website Functionality Video

A month ago we showed off a new website for Commercial BBQs Australia. We wanted to show some of the cool features we used to bring this site to life and enhance the user experience

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( Posted in: Responsive Web Design )

The ABCs of Mobile First Indexing

Doing a Google search on mobile

For the past year Google has been testing and experimenting “mobile first” indexing of websites and the rollout of this indexing method began earlier this year. But what is mobile first indexing and why is Google making this change?

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( Posted in: Search Engines )

Why Migration of HTTP Sites to HTTPS Was The Right Move

https is secure, http is not secure

You may have received an email from us recently letting you know that we’ve migrated your hosting from a HTTP package to a more secure HTTPS package.

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( Posted in: Responsive Web Design )

Be the Problem Magnet: Write Content That Solves Your Clients' Problems

Searching on Google with an iPhone

When you have a problem, what do you type into Google? That’s exactly what your client is doing.

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( Posted in: Web Content )

Why you need a Call To Action on all your webpages

Download, Subscribe, Add to Cart website buttons

Is your website generating enough leads?  Or do website visitors simply come and go?  

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( Posted in: Web Content )

Why it's important to display your phone number on your website

Woman working on computer and talking on phone

Does your business thrive on phone calls?  Your website can encourage this! 

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( Posted in: Web Content )

Online & Social Media Marketing Presentation

Online & Social Media Marketing Presentation

Are your customers finding you online? We are spoilt for choice with social media and online channels for connecting with potential customers. But with choice comes overload. So what works? Which online activities and Social Media are right for your business?

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( Posted in: Digital Marketing )

How do you Create Content for your Blog?

TEST

A good question, and a difficult one to answer as every industry, and even every business, has a different answer. However there are numerous pointers that we can offer.

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( Posted in: Responsive Web Design )

Should you use a Free Blog like wordpress.org or blogger.com?

Should you use a Free Blog like wordpress.org or blogger.com?

Why should you pay money to run a blog when you can go to somewhere like wordpress.org or blogger.com? Surely it makes more sense in these economically troubling times to cut any costs that can be cut while still getting the benefits of it.

To answer that question you need to look at wordpress.org and blogger.com and the business model they use. If you want more public and open examples look at google.com and facebook.com. All of these offer something for free, wordpress/blogger make it easy for you to write blogs, google gives you free searches, and facebook is a social networking gateway. But they are all businesses, and businesses have expenses and need income. The products offered by google, facebook, wordpress and blogger is YOU. Your blog, your search, your person. You use them to give yourself convenience, and the price of that convenience is that they market you to their advertisers.

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( Posted in: Digitital Marketing )

The Basic “Web” Building Blocks

The Basic “Web” Building Blocks

A lot of our customers don’t understand some of the basic building blocks used to create a website so over the next few days I hope to help explain the parts that come together to make up what most people think of as their web site. 

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( Posted in: Responsive Web Design )