Web Ideas & Tips Blog
There are multiple advantages to having strong and consistent branding for your business and considering each point customers and staff interact with your brand. So what makes a brand so important?... read more
Writing content for your website can be a daunting task when you don’t know where to start. Here are some guidelines for you to help with the content creation of your website.... read more
Search Engine Optimisation (SEO) is critical in today’s digital landscape. With an estimated 95% of web traffic going to results on the first page of a search it’s important to be up there. Read about WEB IDEAS' inbuilt SEO features you can use to improve your ranking.... read more
Learn the advantages of responsive web design and its importance in SEO.... read more
An online presence is important for any business but is especially helpful for tradies to establish trust and demonstrate their skill to potential clients. In an age where we have near constant connection with the internet it is easier than ever for people looking for a tradesman to compare options and make an informed decision on who they’ll get to do their work. It is important to tailor your presence to match the calls and enquiries that YOU want to get so that you are the best choice in the area that you excel in.... read more
We love seeing the clever and silly things people do for April Fools! It's a great way to engage your audience, reach a wider range of people through likes and shares, as well as giving your brand a more approachable and playful tone of voice.
Here are our top 5 marketing schemes for April 1st 2019.... read more
As all business owners know, having a website that promotes your business and drives sales is crucial in today’s digitally-driven world. But creating a website with the functionality your business needs is easier said than done.... read more
When you have an issue or changes that you want made to your website it is most effective for you to contact Web Ideas through our Helpdesk system and you will hear back from us faster than emailing a specific employee.... read more
Google My Business is one of the most powerful tools in Local Area Marketing and is one of the first things someone sees when they search for you on Google! ESPECIALLY on mobile as it is THE first thing people see when searching your business name. As a listing, Google gathers information about your business from wherever it can. This includes old addresses and phone numbers which you don’t want to display.... read more
We have 4 styles of header that we use when building our custom websites: Original; Original Plus; Slimline; Slimline Plus.
We work with you and ensure that your web design works for you... read more
When you’re searching for a service in Google how often do you add “near me” or “Your Suburb” on the end? If you do this you’re not alone. Since 2016 this is an ever increasing addition to searches as geolocation technology gets better. Google even likes to go one step further and prioritises showing you results that are located near you, wherever possible. Your business can use this to your advantage with Local Area Marketing (LAM).... read more
We all know by now that your website needs to work well on mobile devices (if you haven’t yet, have a read about why your website needs to work on mobile) and there are two paths this can lead you: mobile friendly; and mobile responsive.... read more
This is something that you’ve heard before. And then again. And Again. And Again.
Why do you keep hearing it?... read more
A month ago we showed off a new website for Commercial BBQs Australia. We wanted to show some of the cool features we used to bring this site to life and enhance the user experience... read more
For the past year Google has been testing and experimenting “mobile first” indexing of websites and the rollout of this indexing method began earlier this year. But what is mobile first indexing and why is Google making this change?... read more
You may have received an email from us recently letting you know that we’ve migrated your hosting from a HTTP package to a more secure HTTPS package.... read more
When you have a problem, what do you type into Google? That’s exactly what your client is doing.... read more
Is your website generating enough leads? Or do website visitors simply come and go?... read more
Does your business thrive on phone calls? Your website can encourage this!... read more
Are your customers finding you online? We are spoilt for choice with social media and online channels for connecting with potential customers. But with choice comes overload. So what works? Which online activities and Social Media are right for your business?... read more
A good question, and a difficult one to answer as every industry, and even every business, has a different answer. However there are numerous pointers that we can offer.... read more
Why should you pay money to run a blog when you can go to somewhere like wordpress.org or blogger.com? Surely it makes more sense in these economically troubling times to cut any costs that can be cut while still getting the benefits of it.
To answer that question you need to look at wordpress.org and blogger.com and the business model they use. If you want more public and open examples look at google.com and facebook.com. All of these offer something for free, wordpress/blogger make it easy for you to write blogs, google gives you free searches, and facebook is a social networking gateway. But they are all businesses, and businesses have expenses and need income. The products offered by google, facebook, wordpress and blogger is YOU. Your blog, your search, your person. You use them to give yourself convenience, and the price of that convenience is that they market you to their advertisers.... read more
A lot of our customers don’t understand some of the basic building blocks used to create a website so over the next few days I hope to help explain the parts that come together to make up what most people think of as their web site.... read more